CONTRIBUTIONS:
Designed social media and app store graphics for live-op events, updates, and announcements to support marketing campaigns.
Utilized Unity to create assets and capture in-game footage directly from the game engine for graphics and video production.
Created in-game popup graphics for feature announcements, maintaining consistency with the game's visual style.
Produced video ads for the game, deployed across multiple advertising platforms.
Designed graphics for the game's support website.
Collaborated with the art team and art director to ensure marketing assets stayed visually consistent with the core art direction, with input occasionally shaping in-game design decisions.
Created and maintained the marketing department's asset library. Handled file preparation and handoff to external suppliers.
In-Game Popups
While in-game popups explaining new features or changes were typically handled by the UI/Monetization artist, I occasionally took on this work when the messaging was community-facing rather than purely functional. In these cases, I designed and created the popups to clearly communicate updates to players while keeping the tone and style consistent with the rest of the marketing materials.
Seasonal Update Designs
Every month, the game received a themed update introducing new skins, features, and content. I designed the marketing materials to promote each new season, drawing from existing in-game art assets when available or creating original artwork when needed. This included social media posts, App Store/Play Store banners, and visuals for the Discord community, ensuring each season had a cohesive look across every platform players encountered.
App/Play Store Screenshots
As the first impression for potential players, store screenshots needed to both showcase the game's features and follow each platform's specific size and layout requirements. I designed and produced these screenshots for both the App Store and Play Store, balancing visual appeal with each store's technical constraints to effectively advertise the game's core features.
Video Production
I produced marketing videos for the game from start to finish — capturing in-game footage, creating cinematics using AI tools, animating sequences, and handling editing and compositing. This end-to-end involvement let me shape each video's pacing and visual storytelling to effectively advertise the game across platforms.
Process
The way to every design started with simple sketches to find the right composition and way to convey the intended message and tell the right story. Some ideas were clear from the start, some found their way through the design process.
*Final splash art (bottom right) rendered by the studio's 2D artist
