CONTRIBUTIONS:
• Designed social media graphics for game events, updates, and announcements to support marketing campaigns.
• Created in-game popup graphics for feature announcements, maintaining consistency with the game's visual style.
• Produced video ads for the game, deployed across multiple advertising platforms.
• Designed graphics for the game's support website.
• Collaborated with the art team and art director to ensure marketing assets stayed visually consistent with the core art direction, with input occasionally shaping in-game design decisions.
• Managed the marketing department's asset library and handled file preparation and handoff to external suppliers.
Seasonal Update Designs
Every month, the game received a themed update introducing new skins, features, and content. I designed the marketing materials to promote each new season, drawing from existing in-game art assets when available or creating original artwork when needed. This included social media posts, App Store/Play Store banners, and visuals for the Discord community, ensuring each season had a cohesive look across every platform players encountered.
App/Play Store Screenshots
As the first impression for potential players, store screenshots needed to both showcase the game's features and follow each platform's specific size and layout requirements. I designed and produced these screenshots for both the App Store and Play Store, balancing visual appeal with each store's technical constraints to effectively advertise the game's core features.
In-Game Popups
While in-game popups explaining new features or changes were typically handled by the UI/Monetization artist, I occasionally took on this work when the messaging was community-facing rather than purely functional. In these cases, I designed and created the popups to clearly communicate updates to players while keeping the tone and style consistent with the rest of the marketing materials.
Video Production
I produced marketing videos for the game from start to finish — capturing in-game footage, creating cinematics using AI tools, animating sequences, and handling editing and compositing. This end-to-end involvement let me shape each video's pacing and visual storytelling to effectively advertise the game across platforms.
