Concept
The main inspiration came from the act of taking apart the crust from the slice, and using it for dedicated dips. That turned into the idea of a modular box featuring an artwork that can be torn out and kept as a print.
The action of "tearing out" became synonymous with the brand, and so was the idea of a modular brand: What if the cover changes every month? What if the cover artist changes every month? What if the logo changes with the cover artist?
The brand becomes a breathing thing that changes its face every month, while providing a spotlight for local artists and designers, making their temporary artwork feature into an exclusive piece.
The brand becomes a breathing thing that changes its face every month, while providing a spotlight for local artists and designers, making their temporary artwork feature into an exclusive piece.
Merch & Promotional
